GC20003 SERVICES MARKETING

No.

Title

Item Location

Call Number

1.

Greg W. Marshall & Mark W. Johnston (2022). Marketing Management. 4th edition. McGraw Hill Education.
  • Main Library General Collection 
 HF5415.13. M37 2019
2 Garten, A (2020) Case Study Analysis Writing. UAGC Writing Center
  • Main Library General Collection 
 HD9980.5. Z45 2018
3 Proctor, T. (2020) Absolute Essentials of Strategic Marketing. Routledge. ISBN 9780367437756
  • LIC General Collection
 HF5415.2. P76 2021
4 Peppers, D., & Rogers, M. (2016). Managing Customer Experience and Relationships: A Strategic Framework. JohnWiley& Sons.
  • LIC General Collection
 HF5415.5. P47 2017
5 Aker A.D., & McLoughlin (2010) Strategic Marketing Management: Global Perspectives, John Wiley & Sons
  • Main Library General Collection 
  • LIC General Collection
 HF5415.13. A23 2010
6 Kerin, R.A. & Peterson, R.A. (2009). Strategic Marketing Problems: Cases and Comments, 12th Edition. PrenticeHall.
  • Main Library General Collection 
  • LIC General Collection
  • Tawau General Collection
 HF5415.135. K47 2010