The research unit was developed by a group of long-standing academics that has been working on the issue of tourism in this region since the establishment of UMS
Welcome to the Welcome to the Borneo Tourism Research Centre page.
The Borneo Tourism Research Centre was established on 12th March 2011. The research unit was developed by a group of long-standing academics that has been working on the issue of tourism in this region since the establishment of UMS.
BTRC also welcome collaborations in any of our core services as we believe cooperative and multidisciplinary ventures will contribute to new knowledge and innovations.
Research Cluster
- Sustainable Tourism - Wildlife, Marine, Ento, Special Interest Tourism, Park & Recreation, Tourism Impact
- Hospitality Management - Food, SME, Medical Tourism, Accommodation
- Cultural & Heritage - Conservation, Museum, Religious, Genealogy, Community Based Tourism (CBT), Handicraft
- Tourism Education & Human Resource - Volunteerism, Graduate Skills, Employability, Co - curricular
- Consumer Behavior - Motivation, Satisfaction, Market Segmentation, Consumption, Perception
Our core services are:
1. Research and Consultancies
2. Conferences and Seminars
3. Tourism and Hospitality Training
4. Publication and Journal Development
5. Tourism and Hospitality Academic Development
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Should you have any inquiries, please contact us as below:
- Borneo Tourism Research Centre (BTRC)
Faculty of Business, Economics and Accountancy
Universiti Malaysia Sabah,
Jalan UMS, 88400 Kota Kinabalu,
Sabah, Malaysia. - +6088320000 Ext. 1629/1527
- This email address is being protected from spambots. You need JavaScript enabled to view it.
- Please visit us for more info
Operating Hours :
Weekdays (Monday - Friday)
8.00am - 1.00pm, 2.00pm - 5.00pm (Monday - Thursday)
8.00am - 12.00pm, 2.30pm - 5.00pm (Friday)
