WEDNESDAY, 2 AUGUST - Lt. Col. (PA) Associate Professor Dr. Norazah Mohd Suki from Labuan Faculty of International Finance, Universiti Malaysia Sabah (UMS) Labuan International Campus brought honour to the university and nation when her edited book entitled “Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement”, together with 244 books published in IGI Global, was recently indexed by the acclaimed SCOPUS.

More precisely, the “Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement” provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships.

Emphasizing critical topics in the field of consumer behavior research, this SCOPUS indexed book is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

“In this book, editor Norazah Mohd Suki presents readers with a collection of academic and professional perspectives on consumer psychology, marketing, and effective retail practices to drive both online and brick and mortar purchasing behavior and brand engagement. The twenty contributions that make up the main body of the text are devoted to an online marketing strategies assessment for companies in the airline and entertainment industries operating in Malaysia, consumer acceptance of internet banking, student acceptance of YouTube videos for procedural learning, and many other related subjects”, said ProtoView Reviews.

SCOPUS is the largest abstract and citation database of peer-reviewed research literature in the fields of science, technology, medicine, social sciences, and the arts and humanities. To be included in SCOPUS, publications must include the most up-to-date and highest quality interdisciplinary research. It helps publications increase visibility and track their performance.

During her 14 years academics experience, Lt. Col. (PA) Associate Professor Dr. Norazah has published more than 95 SCOPUS Indexed publications and 18 books.

She also has received various achievements in academics including world-class awards such as the ‘Winners of the Seventh Annual Awards Excellence in Research Journal’ by IGI Global.

Her research article was selected by the journal’s editorial team as a Highly Commended Paper in the 2015 Emerald Literati Network Awards for Excellence, and echo the success in the 2017 Emerald Literati Network Awards for Excellence.

Additionally, she was adjudged the Best Presenter Award at 2nd Advances in Social Sciences Research International Conference, Bandung Indonesia, and Best Paper Award at International Conference on Business and Social Science, both awards received in 2017. She also the recipient of “Anugerah Tokoh Penyelidik 2015 UMS” in Social Sciences.

RABU, 2 OGOS – Pelajar program Hubungan Antarabangsa, Fakulti Kemanusiaan, Seni dan Warisan (FKSW) mempamerkan aksi memberangsangkan dalam pertandingan Debat Belia Suruhanjaya Hak Asasi Manusia antara Kerajaan ASEAN (AICHR) peringkat kebangsaan baru-baru ini.

Berlangsung di Wilayah Persekutuan Putrajaya, mereka yang mewakili Universiti Malaysia Sabah (UMS) ialah Jordan Irutheeyanathan, Nurul Askikin Mohd Nohan dan Umi Nur Zahidah Mohd Kaslan.

Dengan persembahan yang penuh bertenaga dan meyakinkan, dua peserta yang mewakili UMS terpilih untuk mewakili Malaysia ke pertandingan Human Right Debate 2017 di Bangkok, Thailand pada September depan.

Jordan bakal beraksi bersama-sama dengan tiga lagi pendebat dari universiti lain yang telah terpilih, manakala Umi Nur dinamakan sebagai ahli pasukan simpanan bagi menggantikan peserta utama sekiranya tidak dapat hadir ke pertandingan tersebut.

Penyertaan UMS buat julung kalinya itu dipelawa AICHR Malaysia dengan dibiayai oleh Suruhanjaya Hak Asasi Manusia Malaysia (SUHAKAM), Kota Kinabalu.

Debat AICHR mula dipertandingkan sejak tahun 2014 dengan objektif meningkatkan kesedaran golongan belia tentang hak asasi manusia.

Penganjuran tahun ini mengangkat tema “The 50th Anniversary of ASEAN: Forging Ahead Together Towards a Sustainable Community”.

Sumber: Dr. Ayesah Uy Abubakar                       

SELASA, 1 OGOS – Kerjasama erat antara Universiti Malaysia Sabah (UMS) dan Kindai University, Jepun yang terjalin lebih sedekad lalu akan terus diperkukuh melalui pelbagai lagi bidang kerjasama antara kedua-dua universiti.

Demikian menurut Naib Canselor UMS, Prof. Dr. D Kamarudin D Mudin dalam satu pertemuan dengan delegasi Kindai University, Jepun yang diketuai oleh Pendaftarnya, Hiroyasu Tsuji di Bilik Mesyuarat Lembaga Eksekutif Universiti, pagi tadi.

Katanya, kerjasama yang sekian lama terjalin telah banyak memberi manfaat kepada kedua-dua universiti khususnya dalam bidang marin dan akuakultur melalui latihan industri pelajar, pertukaran kakitangan, penganugerahan biasiswa Ijazah Doktor Falsafah, dan penganjuran bersama seminar berkaitan akuakultur.

“Justeru, saya berpandangan bahawa kolaborasi antara dua universiti yang telah terjalin sejak tahun 2002 ini boleh ditingkatkan lagi ke tahap yang lebih tinggi.

“Kewujudan Pusat Pembangunan Akuakultur UMS-Kindai University juga adalah hasil kolaborasi berpanjangan yang saya percaya mampu memacu kepada penghasilan pengetahuan baru dan pengkomersilan hasil penyelidikan khususnya dalam bidang akuakultur,” tambah Prof. D Kamarudin.

Dalam pada itu, Prof. Dr. D Kamarudin turut menyampaikan penghargaan kepada Hiroyasu Tsuji yang telah banyak terlibat dalam kerjasama antara kedua-dua universiti, khususnya sumbangan beliau terhadap penubuhan Pusat Pembangunan Akuakultur UMS-Kindai University.

Hadir sama pada majlis itu Timbalan Naib Canselor (Penyelidikan dan Inovasi) UMS, Prof. Dr. Shahril Yusof, Timbalan Naib Canselor (Hal Ehwal Pelajar dan Alumni) UMS, Prof. Dr. Ismail Ali, dan Pengarah Institut Penyelidikan Marin Borneo (IPMB) UMS, Prof. Dr. Rossita Shapawi.